Risk Communication. MS in Corporate & Organizational Communication | Northeastern University People. Emphasizes using market information to choose and manage the companys relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy. May be repeated without limit. . (2 Hours). . COMM2991. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. Topics include the evolution of organizational communication, communication networks, information management, and communication climate. Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. Every proposal requires a detailed outline of the objectives and plan of study and must be accompanied by a supporting statement from the supervising faculty member under whose direction the study takes place. (4 Hours). Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly . Communication Studies < Northeastern University Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Attribute(s): NUpath Capstone Experience, NUpath Ethical Reasoning, COMM4533. Graduate Certificate in Marketing | Northeastern University Homepage - Northeastern University External Affairs Emphasizes the production and successful interaction with electronic and traditional supportive media. Offers students an opportunity to be able to reflect on and assess ones own competence in communication and how ones communication affects ones quality of life and to respectfully consider the ethical complexities of quality-of-life issues in both organizational and interpersonal settings. 617.373.8900 Exercises skills of project management, teamwork, and client relationship management. 617.373.3386. MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges. Personalize your path. Production Capstone. The Senior Marketing Manager will be responsible for managing a portfolio of work within the University marketing team from inception to delivery. Students present proposals to an Independent Studies Committee for evaluation and approval. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. MKTG2301. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to gain the skills needed to produce successful audio recordings. Legal Argumentation, Advocacy, and Citizenship. e.aboelela@northeastern.edu. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. (3 Hours). Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. The PDF will include all information unique to this page. Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence. About. Online - Northeastern College Of Professional Studies | MKTG4120. COMM2301. COMM2900. 617.373.2000 Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Attribute(s): NUpath Interpreting Culture, NUpath Societies/Institutions, COMM1331. Focuses on ethical principles, issues, and dilemmas in communication. Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. BS in Business Administration and Communication Studies University Relations Team | Northeastern State University Communications Specialist in Boston, MA for Northeastern University Principles of Organizational Communication. (3 Hours). Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. Dean's Distinguished Lecture Series. COMM4755. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. NSU is where success begins. Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. (4 Hours). (4 Hours). (4 Hours). (4 Hours). Course content may vary from term to term. (4 Hours). Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. Examines how law and policy shape the development and use of new technologies and, at the same time, investigates how new technologies challenge, undermine, and reconfigure existing law and policy. COMM2550. (4 Hours). COMM1450. | Enrollment Marketing and Communications - DRS Covers theoretical perspectives from communication and other social science disciplines, gender and sexuality studies, and cultural studies. Please fill out the form below with your web request(s). Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life. | (4 Hours). Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. Explores the relationships between communication, social identity, and social inclusion. Also examines changing marketing practices and roles for businesses as firms and institutions become more socially responsible and ethically aware. Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Argumentation Theory. No previous experience in data analysis or programming required. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6210 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6232. The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. (4 Hours). Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4604. Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. 310 Renaissance Park, Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. Discusses market-based pricing strategies, sales efforts, distribution, and communication in the context of enhancing the firms product position in the marketplace. B2B and Strategic Sales. Design for Human Experience. Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. Communication and Quality of Life. Often includes meetings with foreign professors, government officials, community organizers, and local artists that have shaped their own country in unique and innovative ways. Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society. Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. Special Topics in Communication Studies. (4 Hours). Attribution and Dynamics in Online AdvertisingKireyev, P., Koen Pauwels, Gupta, S.International Journal of Research in Marketing2016, Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?Thompson, S. A., Kim, M., Keith M. SmithJournal of Marketing Research2016, Passing the Buck: Delegating Choices to Others to Avoid Responsibility and BlameMary Steffel, Williams, E. F., Perrmann-Graham, J.Organizational Behavior and Human Decision Processes2016, Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference ArticulationMary L. Steffel, Williams, E. F., Pogacar, R.Journal of Marketing Research2016, Big Data and consumer behavior: imminent opportunitiesHofacker, C. F., Malthouse, E. C., Fareena SultanJournal of Consumer Marketing2016, Social Media Marketing: Principles and Strategies (2nd ed. Research Development and Administration Team, Forms2020-2021 Faculty AccomplishmentsCSSH Weekly News SubmissionsFaculty Profile UpdatesFaculty Research News, PowerPoint TemplatesSPPUA PowerPoint Template: StandardSPPUA PowerPoint Template: Wide, Dukakis Center PowerPoint Template: StandardDukakis Center PowerPoint Template: Wide, SPPUA Info Slide: StandardSPPUA Info Slide: Wide, LetterheadSPPUA LetterheadDukakis Center Letterhead, SPPUA Logos(including Dukakis Center and BARI), Social MediaFacebookTwitterInstagramLinkedIn. A term project is used to enable students to apply their learning about the fundamentals of marketing. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior COMM2555 and GAME 2555 are cross-listed. Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. New Product Development. Emphasizes predicting consumer behavior, developing points of difference and parity, calibrating the different elements of the market offering, and going to market with clear performance indicators. Posted: February 03, 2023. (4 Hours). (4 Hours). Offers students an opportunity to analyze artifacts from recent political campaigns such as stump speeches, campaign debates, campaign advertising, and formal campaign speeches such as nomination acceptance addresses, concession and victory speeches, and inaugural addresses. Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. MKTG4993. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) MKTG6283. COMM3615. Focuses on developing and executing sales. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Communication and Inclusion. The PDF will include all information unique to this page. COMM3304 and WMNS3304 are cross-listed. COMM2725. Explores communication theories and concepts as they relate to the interpersonal study of sex, sexuality, and romance. Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. Centers, Labs and Initiatives. MKTG6294. Communication and Inclusion. May be repeated once. Focuses on the entire sales effort. Bouv Marketing and Communications Web Request. The Associate Director of Marketing and Communications works closely with other units in the Chancellor's Office and throughout the university, such as External Affairs and Enrollment Management . Home - Brand Center Much of our communication is nonverbal, as it is through our body language that we initiate new relationships (both personal and professional) and communicate anger, frustration, happiness, and grief. Attribute(s): NUpath Ethical Reasoning, NUpath Interpreting Culture, COMM1412. Sound Production for Digital Media. During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. COMM2350. COMM3500. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Advertising Practices. Introduces students to frameworks that help explain current issues in electronic marketing. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. (4 Hours). Global Learning - Northeastern University Global Experience Office (4 Hours). The PhD level program in Civil Engineering at Northeastern University is flexible and may be adapted to any . International Village Marketing And Communications | Acella Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. Covers small group decision-making processes, problem solving, and the interpersonal dynamics of groups. COMM2625. Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. Communication Studies at Northeastern Complete this integrative course: Advertising and Brand Promotion Complete one of the following capstone courses: Strategy in Action Strategic Communication Capstone Consultation Skills Business Administration Requirements Financial Accounting and Reporting Business Statistics Introduction to Marketing Building on previous course work, students have an opportunity to gain a deeper scholarly and professional understanding of strategic communication; cultivate professional and academic contacts; and demonstrate mastery of relevant theoretical concepts, professional principles, research methods, and writing approaches. Graduate Research Practicum in Marketing. Does not require coding or algorithm development. (3 Hours). | Topics include choosing and researching a topic, organizing and delivering a speech, handling speech anxiety, listening critically, and adapting language to an audience. Northeastern Illinois University at crossroads after board ousts its Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication. have in conveying meaning and constructing and negotiating interpersonal relationships. Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. COMM2510. Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. MKTG3301. (4 Hours). Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. Full-Time MBA Program Overview. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. MKTG4520. Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. Covers all aspects of field production from the preproduction process of intensive research and development of story ideas to the technical aspects of filming, lighting, sound recording, digital editing, and graphics. Requires each team to develop a formal business plan that includes a market analysis, a budget, and a marketing plan. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. (4 Hours). Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. Introduces the substantive and procedural aspects of marketing strategy and customer markets. COMM3445. (4 Hours). Trademarks & Licensing Samantha Harasen srbaker@uw.edu 206-543-0773. (4 Hours). Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. Consumer Behavior. Covers fundamentals such as audience, speech objectives and structure, and effective delivery. (3 Hours). Assesses responses to crises using ethical principles such as transparency (the what element), two-way symmetrical communication (the how element), and timing (the when element). Sports communication is an emerging area within communication studies and journalism programs. Explores the relationships between communication, social identity, and social inclusion. Marketing Management. (4 Hours). Communications Specialist. Dark Side of Interpersonal Communication. Prerequisite(s): (MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C- ); (MGSC6200 with a minimum grade of C- or MGSC 6207 with a minimum grade of C- ), MKTG6212. International Marketing. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. Advertising and Brand Promotion. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications Theories of Conflict and Negotiation. Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics. Northeastern University. Explores planning, research, production, and other elements that go into successful advertising. Northeastern has a comprehensive benefits package for . Communication, Technology, and Society. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. COMM3308. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. COMM3445 and JRNL3425 are cross-listed. (4 Hours). COMM2500. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. COMM4631. (3 Hours). Communication and Gender. Attribute(s): NUpath Interpreting Culture, COMM1225. After a nationwide search, Northeastern Illinois University has named Christopher Childers as its new Executive Director of Marketing and Communications. Examines the symbiotic relationship between sports and media, as well as how communication affects team culture, player-coach dynamics, crises in sport, race and gender issues, international relationships, and fandom. (4 Hours). Tons of great salary information on Indeed.com (3 Hours). (4 Hours). Using real-life case studies and projects, students examine and apply fundamental economic principles and conceptual business frameworks that are essential for understanding how emerging data opportunities and new computing technologies can be used for value creation. Persuasion and Rhetoric. Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. Customer-Centric Research Methods for Marketing. Offers elective credit for courses taken at other academic institutions. 360 Huntington Ave., Boston, Massachusetts 02115 Internship in Communication. Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. Marketing (MKTG) < Northeastern University Creating Business Value with Data and AI Technologies. MKTG6286. Students work with remote video equipment that includes HD cameras, audio, and remote editing equipment. Northeastern's PhD programs offer ingredients essential for excellence: a world-class faculty, expanded mentoring, robust resources, and experiential opportunities inside industry, government, and other universities and nonprofits. Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. Contact the Division of Marketing and Communications | NEIU Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. 360 Huntington Ave., Boston, Massachusetts 02115
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