For the purists. New packaging will beavailable nationally starting January 2015 inthe 750mL bottle, followed by the 1.75L bottlerolling out in March 2015. Then, they considered the potential blow-back against a name change versus the size of the parks visitor-base that wouldnt care or would even support the move. A big, round body with a palate that follows the nose - honey . The company would eventually break up in 1972. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . Changing the name of the Rebel Yell is turning your back on everything that made you what you are. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. Okay, so this isnt a great sip, but not awful either. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! What do you think about Rebel Yell being renamed, Racer 75? In the glass, Rebel Yell Bourbon Whiskey is the color of old gold with a light-golden hue and moderate legs at 80-proof. Rebel Yell Has a Cool New Look and Two New Bourbons Not sure if you're speaking in generalities, or if this is aimed at me. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. I had to do some sleuthing to see what you were referring to. And its got a bit of an edge, thanks to the addition of the Confederate flag. The rebel yell has also been likened to the scream of a cougar. Landon Sampsell We will never go there again. Dont sleep on this wheated bourbon with Stitzel-Weller lineage. They recently dropped the "Yell" from the name. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. Be More Rebel. Some Texas units mingled Comanche war whoops into their version of the yell. While Rebel Bourbon doesnt display an age statement on its bottle, we know its aged a minimum of 4 years. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. 1872) to form the Stitzel-Weller distilling company in 1910. Rebel Yell 100 Bourbon Review | Breaking Bourbon Caving in to such ridiculousness. I'm not sure why Rebel is less offensive than Rebel Yell. All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. Good luck selling and Never Go Quietly! Whiskey Review: Rebel Yell Kentucky Straight Bourbon Whiskey Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. Quick everyone buy up the Rebel Yell bottlings before they are gone! Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. The brand bounced ownership, eventually landing in the Diageo portfolio. Billy Idol wrote the song because of the bourbon. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. Please check your entries and try again. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. The last thing, and maybe most important, is a low price tag. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . In 2019 Rebel Yell went through a rebranding effort. It paragons description, that yell! Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. Now at $17.95 for a 750 ml bottle, up from approximately $11-15 since Luxco's rebranding, it is neither a steal . One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. 2 The Confederate yell was intended to help control fear. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. Weller company merged with the Stitzel distilling company (est. Especially for those of us that have been riding it since the 70s," said one more. We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. These bottles may appeal to those looking for a private-label wheated bourbon experience. Give me a break! On this Wikipedia the language links are at the top of the page across from the article title. Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. Katelyn is a freelance writer in Portland, Oregon. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. The original name of the company was W.L. Create an account to follow your favorite communities and start taking part in conversations. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. November 18, 2020 in General Bourbon Discussion. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. Rebel yell - Wikipedia The Rebel Yell brand is currently produced at the Luxco distillery. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. ago One is less overtly pro-slavery and pro-confederacy. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. First Name Last Name Email Zip Code The Rebel Yell Bourbon Review: Who's it Distilled For? Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. These newpackaging and name changes now provide amore consistent and cohesive brand familylineup at retail. Rebel Yell is one of those old throwbacks. Weller. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. By using this site, you agree to our Terms of Use. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). With the rye segment up 23.3% thereis no better time to launch this new variant*. If youve got a problem with a brand distancing itself from the CSA then youre the problem. The new Rebel Yell look (image via Luxco). I've heard the 10-yr is the same juice from the Old Fitz decanters. The Yellow Stone brand was discontinued in 2015. Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. And Charley said, "Well it wouldn't be proper since I sold it." Maybe next time I'll have to make my sarcasm more evident!!! The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Its not difficult. While its still available for under $15, you may have more trouble finding it at the price. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. For Blood Oath Pact No. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. Some examples of other wheated bourbon products include Makers Mark, Larceny, and W.L. I like Rebel Bourbon a lot better at the $13 price point than $18. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. Its been a strange and complicated journey. It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. Whiskey Review: Rebel Yell Bourbon - The Whiskey Wash Rebel Yell American Whiskey tries to hedge its bets and give consumers both rye and bourbon, but it succeeds in neither respect. After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. The Rebel Yell is still available for purchase. Rebel Yell bourbon launches 2017 Rebels Uncaged motorcycle contest In 2016, construction on the brand new Lux Row Distillery was begun. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. I dont claim to speak for or represent anyone. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. The important thing is that the whiskey inside the bottle has stayed the same. Use of the "Southern war cry" precedes the Civil War. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Why Changing Rebel Yell's Name is the Right Move Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. Good one. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. In fact, Im kind of disappointed. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. From there, most bourbons will contain malted barley, and rye. The whiskey is made from a mash bill of corn, rye, and barley. Rebel Yell was to be produced in small batches and sent out to southern states. I was told it was possible they were no longer making it. Why did they HAVE to choose such a name in the first place? Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. Sorry, I missed that. Weller. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. However, Rebel has more functionality as its much better in other mixed drinks and by itself. I can appreciate why some people are upset though. NOTHING was wrong with its name! Founder of CoasterCritic.com. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. The people that rebelled against the United States because they thought they should be able to own people are bad. You know that, right? So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell.
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